When it comes to responsible travel, Community Based Tourism (CBT) is a key component. The term refers to tourism experiences and accommodation managed and/or owned by local communities, and where the economic benefits are proven to remain in the community rather than ending up offshore. While it is by no means prescribed, many Community-Based Tourism experiences also have a sustainability angle or encourage visitors to learn about the local culture and way of life through authentic interactions. We believe that a growing focus on Community Based Tourism will only help to make travel what it should be:
a genuine force for good, and our aim is to greatly increase the number of these experiences and accommodation providers over time. We will inform clients when accommodation or experiences are owned by the community, so they can make informed decisions on where their money can have the most positive impact.

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